Social media rebrand for Ajam Media Collective, a platform focused on “analyzing society and culture across the lands,” of “West, Central, and South Asia.” This rebrand expands Ajam MC’s original branding concept into the social media sphere, carrying and amplifying their authentic voice. Carousel posts that were initially intimidating screenshots of articles are now organized and designed in a social-media-friendly, digestible framework. This new formatting introduces each article with an inviting fluid word-and-image hierarchy. The cover image serves as a compelling attention-grabber, the textual slides are vivified by the bright blue background, and the images between help create a dynamic reader experience.